Why people still buy luxury watches – From “Timekeepers”, Simon Garfield 

“But there is another reason for the proliferation of the wristwatch beyond our innate desire to preen. Telling the time has, since sometime in the fifteenth century, been the way we display our mechanical and technological mastery. A watch may be something to show off to a colleague at work, but may also represent something grander, something astronomical: we have achieved this magnificent feat of engineering, and in so doing we have aligned our stars and gone some way to mastering the very nature of time itself. What began as a pendulum and evolved into an escapement has now become a tiny, light and elegant contraption to regulate a frantic world. The world we have made, accelerating almost beyond our control, was created in large part by the clock and the watch – the ability to take our destinies inside, away from the universal cues of the heavens. A watch of precision may still suggest that we are nominally in charge. But does a more expensive, rarer, thicker, thinner and more complicated watch suggest we are more in charge than others, or more in charge than before? The advertisers would have it that way.”
 (from “Timekeepers: How the World Became Obsessed With Time” by Simon Garfield)

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